SapientRoq
Case

Sprinkle

Custom Development & DevOps

About the Project

Sprinkle is Thailand’s largest water delivery service, providing thousands of clients with water every day. Users can order and schedule deliveries whenever needed. The company contacted SAPIENTROQ to automate its call center and migrate its CRM from SAP to a custom solution. Our team also automated and enhanced Sprinkle’s order management system.

Used technologies:

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  • Country

    Thailand

  • Industry

    Logistics & Suply Chain

  • Development Hours

    3540

  • Team Size

    5

Solutions

SAPIENTROQ developed a platform that offers the following capabilities:

  • CRM migration from SAP to EspoCRM for a more open-source and cost-effective solution. We also had to provide the client with custom PHP development services, DevOps, and server infrastructure support;
  • Call center automation to improve the team’s effectiveness and coordination. We also had to develop an analytics tool, optimize delivery efficiency, and integrate internal systems;
  • Machine learning development to predict potential loyal customers, unsatisfied clients, and more. We used the Support Vector Classifier and created specific relevant parameters to analyze the data, resulting in a 91% prediction accuracy.

Delivered Value

  • 50% Reduction in Delivery Costs
  • Income growth up to 45%
  • 75k of new platform users
  • 30% faster delivery
  • 95% of positive clients reviews
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The Story of Our Collaboration

Sprinkle, formerly known as M. Water Co, partnered with SAPIENTROQ in 2017 when they required our CRM migration services. We completed this task successfully and forged a technological partnership with the company. 

This included developing new features, working with security constraints, DevOps and infrastructure support, and many other solutions. As of 2024, we are responsible for the technical support and maintenance of Sprinkle’s CRM.

Idea Behind Process

System tracks productivity on each step of the working cycle from assigning requests to delivery process and generates detailed reports based on collected statistics

how it works

Visiting Sprinkle’s main office

In 2020, Sprinkle launched a tender for the development of an e-commerce platform for their corporation. We had to prepare a detailed project proposal, including technological solutions and design samples. It was a challenging tender as 4 companies were competing to partner with Sprinkle.

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Our CTO Max Tatarchenko visited Thailand to present SAPIENTROQ’s proposal. This business trip included visiting Sprinkle’s main office and manufacturing plants to learn more about the corporation.


SAPIENTROQ was the first team to present its proposal. Based on the technical expertise and project vision, Sprinkle chose us to be their partners for this project.


Today SAPIENTROQ is Spinkle’s main technological partner for all IT-related solutions. Starting with 2024, we continue working with the corporation and one of our recent projects includes a complete rebuild and redesign of their e-commerce platform.

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sprinkle bottles

Checkout flow

It was necessary to develop an intuitive checkout flow with minimum disruptions. That’s why we made it possible for both new and former customers to access Sprinkle’s products before having to sign into the application.


Both the sign-in and registration processes are designed to be fast and straightforward. This is achieved to due the usage of a limited number of buttons and direct prompts in each section.

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Delivery Order

Signed-in users can access and edit their delivery schedules. 
We ensured that all important information was provided on a single screen, allowing users to apply changes within several clicks.

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FAQ Section

Every e-commerce project requires a comprehensive FAQ section to provide customers with all the information they might need without contacting a support agent.


We divided the FAQ into several sections with a list of relevant questions that Sprinkle’s customers might have. If they don’t get the answer they’re looking for, they can use the form at the bottom of each section to send an inquiry.

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Mobile App

Our UI/UX designers ensured Sprinkle’s website and applications were good-looking and convenient across all possible devices. This required an adaptation of all existing elements to provide a seamless experience.

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Delivery requests

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Delivery subscriptions

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Product cards

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What Our Customers say

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Nicolas Torrent

Managing Director, Digilegal

LinkedIn

"They’re an excellent mix of quality, speed, technical expertise, and price.”

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Mike Valley

CEO, Priceblocks

LinkedIn

"They took ownership of the project and have been supporting us on all fronts."

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Onno Halsema

CEO, Contentoo

LinkedIn

"I’m super excited about where we are with the platform’s modules, which is a testament to their skill."

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Elvin Lee

Head of Product, Piktochart

LinkedIn

"Since engaging them, we've accelerated development and created more value for our business."

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Jamie Krcmar

Operations Manager, Krcmar Surveying LTD.

LinkedIn

"If we hadn’t hired them, we would be nowhere near where we are now."

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Thanawat Laohadtanaphorn

IT Director, Mwater Co., Ltd.

LinkedIn

"Their responsiveness, patience, and transparent project management are highlights of their work."

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Peter Topor

COO, Footshop

LinkedIn

"We had a very good experience with them. Their knowledge makes them a great candidate for another e-commerce project, so I’ve recommended them for others."

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